E ste text Julio Cortazar that always seemed impressive, was used for some time to SEAT to announce Seat Leon. Despite the cuts in the text and seems to me a shocking announcement .
PREAMBLE TO THE INSTRUCTIONS FOR WINDING THE CLOCK:
Think about this: when they give you a clock giving you a little hell of flowers, a wreath of roses, a dungeon of air. Not only giving you the watch, happy birthday and hope it will last because it is a good brand, Swiss, seventeen Ruby, not just giving you this minute stonecutter which will bind to the wrist and walk along with you. They give you "do not know, how terrible is that they do not know," giving you a new fragile and precarious piece of yourself, something that is yours but not your body, to be tied to your body like your belt as a desperate little arm hanging from your wrist. They give you the need to wind it every day, the obligation to wind to keep it a watch, they give you the obsession of looking at the exact time in the windows of stores in the announcement on the radio, the service phone. They give you the fear of losing it, you steal it, they'll fall on the ground and break. They give you their brand, and security that is a better brand than the others, give you the impulse to compare your clock with other clocks. Not giving you a watch, you are given, offered to you for the birthday of the clock.
full text appears in the book "Tales from cronopios and Famas"
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